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Marketing course begins tour of Europe's fashion capitals

May 20, 2011

Coco Chanel never took a marketing class, but she's helping teach one this semester at Olin Business School, Washington University in St. Louis.

1888PressRelease - Students in the new course, "Luxury Apparel-Marketing B53" are examining case studies of brands that make up the $237 billion industry that has its roots in Chanel's famous perfume and little black dr [...]

http://www.1888pressrelease.com/marketing-course-begins-tour-of-europe-s-fashion-capitals-pr-304253.html
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