| Home : December 2011 : December 24, 2011 News : Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads |
Consumers Beware: Olin Business School's 2012 Marketing Forecast Calls for Guerilla Tactics and More Viral Ads |
December 24, 2011
As traditional advertising becomes less effective, Olin Business School's professor of marketing anticipates more viral and non-traditional marketing to engage consumers and create awareness more effectively this new year.
1888PressRelease - Olin Business School marketing expert Seethu Seetharaman predicts more viral marketing and non-traditional product placement will be used to grab consumers' attention in the new year.
Emerging conc [...]
http://www.1888pressrelease.com/consumers-beware-olin-business-school-s-2012-marketing-fore-pr-361034.html
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