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VW wants to be the people's car brand again in the U.S. |
October 10, 2011
A car company hoping for mainstream success in the U.S. has quality problems and earns a sales-damaging reputation for unreliable vehicles. Fighting to keep a handhold in America, the automaker does a deep dive into American tastes and rolls out some larger, better-equipped, but also value-priced vehicles that sell like crazy. That sounds like the saga of South Korean automaker Hyundai, which evolved from invisible in the 1980s to seemingly unstoppable now, after improving the quality and jazzing up its designs. But it also describes Volkswagen. "VW is one of the most promising brands for the rest of this year and next year," says Jesse Toprak, in charge of forecasting market trends for auto researcher TrueCar.com. The purveyor of interesting, German-flavored vehicles that are getting more American all the time is riding a streak of hefty monthly sales increases. In the first nine months of this year, VW brand sales are up about 22%, more than twice the...
http://feeds.abcnews.com/click.phdo?i=730b6b8650087e580eeb321bddec6718
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