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How McIlroy Mastered his Brand

April 10, 2015

BELFAST, Northern Ireland, April 10, 2015 /PRNewswire/ -- RORY MCILROY'S brand is now more popular than Nike according to data boffins Adoreboard, an analytics firm which measures the emotional impact of brands on punters. With aims to become a five-time major winner at the Masters...

http://www.prnewswire.com/news-releases/how-mcilroy-mastered-his-brand-499296531.html
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